To those who accuse the Biden administration of being out of touch, the White House is now using alternative strategies to bolster vaccine confidence in communities who remain reluctant to get a Covid vaccine, including ad campaigns aimed at white demographics.
Said Press Secretary Jen Psaki this week: “We’ve engaged with the top professional wrestling leagues, and we’re working on branding collaborations with Pabst Blue Ribbon beer and Wonder Bread. Also, Velveeta and Metallica.”
